Wednesday, 21 March 2012

Analysis of a real campaign website

This site is a great example of a campaign website because it contains all the key signs and persuasive elements which a campaign site should have and which I need to build into my own site.
  • Imagery of someone needing help - Silhouette of soldiers carrying someone on a stretcher
  • Donation boxes with the charity branding
  • A mission statement at the top of the home page
  • Slogan -"Support for our wounded"
  • Reference to "money in", "money out" and "wish list" in the banner area
  • A famous quote justifying their cause
  • Buttons for "How we can help", "Donate" and "Stories"
  • Photographs of fundraising events and links
  • Celebrity endorsement
  • Key messages
  • News
  • Sign up for newsletter
  • Charity status and copyright
  • Colour scheme has meaning and fits with the brand and the idea of England or Britishness with the Red and Blue colours.
  • The use of the medal is also important in the logo because it connotes the type of hero the charity is referring to.
  • The site uses the conventional layout with a three column structure, logo top left and the navigation bar at the top, in the banner area

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