- Imagery of someone needing help - Silhouette of soldiers carrying someone on a stretcher
- Donation boxes with the charity branding
- A mission statement at the top of the home page
- Slogan -"Support for our wounded"
- Reference to "money in", "money out" and "wish list" in the banner area
- A famous quote justifying their cause
- Buttons for "How we can help", "Donate" and "Stories"
- Photographs of fundraising events and links
- Celebrity endorsement
- Key messages
- Sign up for newsletter
- Charity status and copyright
- Colour scheme has meaning and fits with the brand and the idea of England or Britishness with the Red and Blue colours.
- The use of the medal is also important in the logo because it connotes the type of hero the charity is referring to.
- The site uses the conventional layout with a three column structure, logo top left and the navigation bar at the top, in the banner area
Wednesday, 21 March 2012
Analysis of a real campaign website
This site is a great example of a campaign website because it contains all the key signs and persuasive elements which a campaign site should have and which I need to build into my own site.